During the TNW conference held annually in Amsterdam, pr.co has launched a new online magazine with practical articles for communicators and pr professionals that are constantly facing changes in their industry.
Unfold Magazine is written by industry experts with experience from the world leading brands, such as Hubspot, Edelman, Heineken, JW Thompson, Cision, The Next Web, Bunq and many more. Covering a wide array of topics, the target audience for the magazine are PR and communications professionals in specific and in a broader sense all marketing professionals.
The world is losing trust in organisations and corporations. The demand for transparency is mounting. Because of this, companies need to fundamentally change to win back the trust they once had. Our mission is to help organisations adapt to survive in a changing industry, by harnessing the expertise of professional communicators. By giving practical advice and opinions on how to stay effective, we can rebuild trust and future-proof the communications industry, together. Brands need to open up and show their true colours. They need to unfold.Carmen Guillen, Editor in Chief of Unfold Magazine
Unfold explores four critical topics. Firstly, all the necessary ingredients to build an effective brand. Secondly, how to adapt to rapid technological change, as well as major changes in the PR and communications industry. Thirdly, how to build and nurture strong media relationships that last. Lastly, the practical and conceptual ingredients you will need to successfully connect with your audience.