pr.co is proud to announce a new partnership with crisis communications expert Peter Smit. Peter joins pr.co with over 25 years of experience in reputation management with global brands including Heineken, Ahold, ING, Philips, and eBay. Peter will share his wealth of knowledge and experience with pr.co customers, helping them to safeguard their brand against crises. Peter is the first of several partners to be announced as part of pr.co’s Partner Network, which will give pr.co customers access to a curated network of esteemed PR and communications experts.
Peter believes in preventing crises through strong company culture and principles. Without this value-driven approach, he argues that corporate communications lack authenticity and are more vulnerable to reputational damage. Peter helps clients to align their communications with their values so that they are less likely to experience brand crises and can respond to them effectively when necessary.
Peter Smit said, “I am delighted to join pr.co as a partner. pr.co’s growth curve over the past few years has impressed me, as has their philosophy and approach to PR. They strongly believe that trust is the gateway to meaningful relationships with your audiences. A conviction that I share wholeheartedly. By offering their clients the opportunity to tap into my crisis communications experience, we can help them to build their brand trust even further. I am looking forward to working together.”
pr.co’s partnership program marks a new era for the company, as it continues to expand beyond more than great PR software to meet its customers’ training needs. Like Peter, all pr.co partners will be experts in their field and will equip pr.co customers with the tools and knowledge they need to reach their PR goals.
About PR.co
PR.co builds (corporate) websites and software for the world's fastest-growing companies, including Just Eat Takeaway, WeTransfer, Remote, Dolby, and Polaroid. PR.co takes the spin out of public relations by equipping organizations with the right software, knowledge and partners to communicate transparently and build relationships based on trust, as consumers increasingly expect companies to operate ethically.
With PR.co's websites, journalists, customers, investors and other stakeholders get an in-depth view of an organization's mission, values, actions and developments. The PR.co platform helps organizations publish news, manage their international PR strategy, manage their contacts, do outreach and stream events online. In addition to technical support, PR.co customers get invaluable content support through one-on-one consultations and master classes from PR experts.
PR.co has donated their services to dozens of NGOs, including the Dutch National Food Bank Organization, the Dutch Council for Refugees, and ReNature.
Best rated 'Online Newsroom Software’ on G2Crowd
Contact details
Related topics
Related news
pr.co launches an online PR academy for startups and small businesses
Pioneer Academy offers video courses covering PR, media training, and crisis communications, with plans to launch new startup-specific courses in the next weeks.
pr.co acquires online PR learning platform Pioneer Academy
The online newsroom company, pr.co announces its acquisition of the PR training platform Pioneer Academy. The acquisition will further pr.co’s mission to equip marketers and PR pros with the tools,...
Introducing pr.co, more than just great newsrooms
pr.co offers fast-growing brands everything they need to deliver their stories to the world. Their beautifully branded newsrooms, software, and expertise make life easier for everyone, including jo...
pr.co donating newsrooms to 25+ NGOs
Starting today, pr.co will offer newsrooms, software, and all services free of charge to NGOs. Let these organizations spend money on positive change, not software.