announces partnership with crisis communications expert Peter Smit

Peter is a leading expert on authentic communication when your company’s future is on the line. is proud to announce a new partnership with crisis communications expert Peter Smit. Peter joins with over 25 years of experience in reputation management with global brands including Heineken, Ahold, ING, Philips, and eBay. Peter will share his wealth of knowledge and experience with customers, helping them to safeguard their brand against crises. Peter is the first of several partners to be announced as part of’s Partner Network, which will give customers access to a curated network of esteemed PR and communications experts.

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Peter believes in preventing crises through strong company culture and principles. Without this value-driven approach, he argues that corporate communications lack authenticity and are more vulnerable to reputational damage. Peter helps clients to align their communications with their values so that they are less likely to experience brand crises and can respond to them effectively when necessary. 

Peter Smit said, “I am delighted to join as a partner.’s growth curve over the past few years has impressed me, as has their philosophy and approach to PR. They strongly believe that trust is the gateway to meaningful relationships with your audiences. A conviction that I share wholeheartedly. By offering their clients the opportunity to tap into my crisis communications experience, we can help them to build their brand trust even further. I am looking forward to working together.”’s partnership program marks a new era for the company, as it continues to expand beyond more than great PR software to meet its customers’ training needs. Like Peter, all partners will be experts in their field and will equip customers with the tools and knowledge they need to reach their PR goals.

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About builds (corporate) websites and software for the world's fastest-growing companies, including Just Eat Takeaway, WeTransfer, Remote, Dolby, and Polaroid. takes the spin out of public relations by equipping organizations with the right software, knowledge and partners to communicate transparently and build relationships based on trust, as consumers increasingly expect companies to operate ethically.

With's websites, journalists, customers, investors and other stakeholders get an in-depth view of an organization's mission, values, actions and developments. The platform helps organizations publish news, manage their international PR strategy, manage their contacts, do outreach and stream events online. In addition to technical support, customers get invaluable content support through one-on-one consultations and master classes from PR experts. has donated their services to dozens of NGOs, including the Dutch National Food Bank Organization, the Dutch Council for Refugees, and ReNature.

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