Instead of just finding press releases your newsrooms' search bar now returns all potentially relevant information.
After doing user research with the end users of your newsroom, journalists, we came to the conclusion that a lot of newsroom visitors use the search functionality expecting to find a wide variety of content.
Besides just the news releases in your newsroom many visitors are also looking for the most relevant images, your correct logos, photos of the management team, etc. but sometimes also coverage by other media outlets.
In order to provide journalists with the most relevant results for their search queries we have completely rebuilt the newsroom search engine in pr.co to have it always get back to visitors with the most relevant answer.
Now when a journalist searches for specific keywords we make sure to get back to them with: news releases, clippings, and media kits (containing media matching that keyword).
Below a few examples of what that would look like:
Cool! So what do i need to do?
That's the best thing about it, you don't have to do anything. We've already enabled this for your newsroom 🙂👍
pr.co builds (corporate) websites and software for the world's fastest-growing companies, including Just Eat Takeaway, WeTransfer, Remote, Dolby, and Polaroid. pr.co takes the spin out of public relations by equipping organizations with the right software, knowledge and partners to communicate transparently and build relationships based on trust, as consumers increasingly expect companies to operate ethically.
With pr.co's websites, journalists, customers, investors and other stakeholders get an in-depth view of an organization's mission, values, actions and developments. The pr.co platform helps organizations publish news, manage their international PR strategy, manage their contacts, do outreach and stream events online. In addition to technical support, pr.co customers get invaluable content support through one-on-one consultations and master classes from PR experts.
pr.co has donated their services to dozens of NGOs, including the Dutch National Food Bank Organization, the Dutch Council for Refugees, and ReNature.