pr.co presents Virtual Events, your new venue for hosting online events and press conferences

The pandemic forced many of us to adapt to new ways of working and many of them are here to stay. While we were relieved to say goodbye to 2020, to hold loved ones again and hang out with the people that mean the most to us, we’ve also learned that we don’t need to be in the same physical space to connect with someone, or something. Feedback from journalists and our customers shows that this is especially true in professional settings where in-person is no longer the default. 

We all know that journalists are time-poor so why ask them to lose time, and money, traveling to your event? Then there's the environmental impact of travel to consider alongside your sustainability credentials. The fact is, if brands want to keep pace with the expectations of their audience today, they need to be able to offer virtual and hybrid events.

Our new Virtual Events feature ensures that customers can run hassle free events from their own newsroom, bringing traffic to their website (instead of YouTube’s) and increasing meaningful engagement. Jeroen Bos, Chief Executive Officer at pr.co, explains, “We are changing the way communications teams collaborate with journalists and other stakeholders. Virtual Events enables companies in all stages to create online events that aligns with their branding that was previously only accessible for brands with colossal budgets.”

At pr.co our designers work with our customers’ branding teams until their newsroom looks perfect; color palette, typographic styles, imagery, iconography, and tone voice; we provide a completely branded experience. When a journalist joins a pr.co virtual event they will be treated to a fully branded, memorable experience — a stark contrast with hosting an event on YouTube or Vimeo.

The smooth user interface allows journalists, stakeholders and other viewers to join Virtual Events with one click, eliminating the need to download or login to an app. 

Once a customer schedules an event, a page is created within their newsroom where their audience can register for the event. This provides a permanent home for the event on their domain and allows viewers to access the event at a later date. Ahead of events, full width banners will feature across every page of your newsroom, allowing visitors to add the event to their calendars, driving traffic to the event.

We know that technological problems are our customers biggest fear when running an online press event. That’s why our Virtual Events seamlessly integrates streaming platforms our customers are already familiar with; YouTube and Vimeo. For less experienced customers, our support package comes with step by step instructions and our Customer Success Manager, Naomi, will be on hand, as always, for customers experiencing any issues. 

Organizing and hosting events is daunting, especially when they’re live. Through an intuitive workflow, extensive tutorials and guidelines and our hands-on support team, we give our customers the necessary confidence to host a top-notch online event. 

For additional reassurance, customers have the choice of live streaming a pre recorded video, as though it was streaming live.

The Virtual Events feature includes lives chat, opinion polls and Q&A functionalities to keep your audience engaged and the conversation flowing.

Please don't hesitate to get in touch with any questions, or let us know if you have any feedback about Virtual Events. We've built it to make your life easier.