What’s the secret behind building up a memorable brand? Experts weighed in on storytelling and brand journalism at PRLab’s latest meetup featuring inspiring talks, networking and of course – beer and pizza.
AMTERDAM – November 26, 2019 In 2019’s last edition of meetups, storytelling experts shared their tips and tricks on how to make brands stand out from the saturated crowd of PR pitches, events, and overall campaigns. The event took place at Boom Chicago where dozens of PR specialists gathered to update their knowledge on storytelling.
pr.co is a proud partner of PR Lab Hub meetups, a place where a community of creatives fueled by curiosity meet and share experiences.
Up first was Gijsbrecht Vijn, the founder of Lemon Scented Tea, an innovative ad agency in the heart of Amsterdam. He showed an insider’s view into the creation of their latest campaign using storytelling for Veloretti.
Later on stage, Christiaan Reusink, a renowned former journalist turned storyteller explained how content creation through brand journalism can help create a relatable story in order to reach the right target audiences.
After their inspiring talks, attendees had the chance to chat and mingle over drinks and pizza. This is the part where all the magic happens – where new ideas come to life and real stories are shared.