PRLab partners up with pr.co for its meetup on storytelling
What’s the secret behind building up a memorable brand? Experts weighed in on storytelling and brand journalism at PRLab’s latest meetup featuring inspiring talks, networking and of course – beer and pizza.
Topic: The Art of Storytelling in PR
AMTERDAM – November 26, 2019 In 2019’s last edition of meetups, storytelling experts shared their tips and tricks on how to make brands stand out from the saturated crowd of PR pitches, events, and overall campaigns. The event took place at Boom Chicago where dozens of PR specialists gathered to update their knowledge on storytelling.
pr.co is a proud partner of PR Lab Hub meetups, a place where a community of creatives fueled by curiosity meet and share experiences.
Up first was Gijsbrecht Vijn, the founder of Lemon Scented Tea, an innovative ad agency in the heart of Amsterdam. He showed an insider’s view into the creation of their latest campaign using storytelling for Veloretti.
Later on stage, Christiaan Reusink, a renowned former journalist turned storyteller explained how content creation through brand journalism can help create a relatable story in order to reach the right target audiences.
After their inspiring talks, attendees had the chance to chat and mingle over drinks and pizza. This is the part where all the magic happens – where new ideas come to life and real stories are shared.
Excited for what’s coming in 2020? Don’t miss out on future meetups!
pr.co builds (corporate) websites and software for the world's fastest-growing companies, including Just Eat Takeaway, WeTransfer, Remote, Dolby, and Polaroid. pr.co takes the spin out of public relations by equipping organizations with the right software, knowledge and partners to communicate transparently and build relationships based on trust, as consumers increasingly expect companies to operate ethically.
With pr.co's websites, journalists, customers, investors and other stakeholders get an in-depth view of an organization's mission, values, actions and developments. The pr.co platform helps organizations publish news, manage their international PR strategy, manage their contacts, do outreach and stream events online. In addition to technical support, pr.co customers get invaluable content support through one-on-one consultations and master classes from PR experts.
pr.co has donated their services to dozens of NGOs, including the Dutch National Food Bank Organization, the Dutch Council for Refugees, and ReNature.