pr.co partner news: Maarten van der Weijden reaches €5 million in donations

Using pr.co’s newsroom the PR team behind the Maarten van der Weijden foundation were able to report on an extraordinary event. Highlights included finding E.coli in the water, his feet, the nap that kept him going, and being pronounced too ill to continue by doctors.

The Prime Minister has awarded Maarten with a special version of the Elfstedentocht, the medal normally awarded to those who traditionally complete the race on ice.

Early next year, Maarten will be embarking on a theatre tour, to give a first hand account of the swim. For every ticket bought he will donate €11 to cancer research.

You can buy tickets to the show here:

Alternatively, you can donate to the Maarten van der Weijden foundation at the following link: