April news update

Featuring an interview with Grayling's MD, best practices for United Airlines on how to say sorry, Nasdaq's PR Measurement Survey and updates from pr.co

pr.co's CEO Interview Series
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In the first edition of our new CEO Interview Series, we had a chat with Grayling Amsterdam's Managing Director Niels Broekhof. Niels shares with us why he is so passionate about PR, his views on the complexities of managing a brand in today's world and what the phenomenon of fake news means for PR.

pr.co now comes in 4 separate products
  • Publish is the base toolkit that has everything you need to share your news. You can write your press releases, access your revision history, and publish them in your newsroom. You can conveniently display press kits, add news clippings and review real-time performance reports.
  • Outreach delivers your news, to the right people, at the right time using our email distribution system. Outreach includes our upgraded CRM where you can build rich contact profiles and organise these into audience segments.
  • Collaborate is a workflow management system that efficiently supports even enterprise-sized teams. Main features include an approval workflow, editorial user roles, user assignment and a feed that gives an overview of the team's activities.
  • Global supports geographically dispersed teams effectively. Global allows company headquarters to control the messaging by delegating news to local teams and unifying media assets across different regions, cultures and languages within multinational teams.
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PR Strategy Workshop

We run regular workshops here at the pr.co office in Amsterdam and at the most recent event pr.co's CEO Stefan Fountain shared how to build a PR Strategy Canvas. You can build one too with this starter's guide. Interested in our PR workshops? Drop us a line on hello@pr.co.

What we've been reading

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United Airlines had a couple of disastrous days since it forcibly removed a passenger from one of its planes. In this post, Grant Feller - a Story Consultant for brands and CEOs and Director with GF Media - shares established best practices on how to say sorry properly and credibly.

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Quartz reports that it's now harder to share fake news on Facebook. Now when you try to share an article that's been debunked, you'll be notified that what you're sharing has been disputed by Snopes.com or the Associated Press.

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Nasdaq published results of its CCO Measurement Survey which informs how communications leaders value success analytics. Responses from more than 100 Chief Communications Officers in North-America and Europe have been analysed for this study. Download it here.

Feedback? Questions? Contact us at hello@pr.co.

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