launches an online PR academy for startups and small businesses

Amsterdam, 10 May 2023 - launches online learning platform Pioneer Academy. The newsroom company brings online courses for founders, marketers, and business professionals to the market following an acquisition earlier this year. Answering the increasing demand for in-house PR knowledge amongst startups facing the funding winter, launches the platform globally, aiming to help founders, marketers, and PR pros get media coverage without costly outsourced partners.

Amid a global recession and funding winter, PR software company, notices an increasing number of startups are looking to reduce costs by bringing their PR and marketing efforts in-house. Many startups, however, lack PR skills within their team. To help startups and SMBs successfully roll out PR strategies in-house, today launches online PR learning platform, Pioneer Academy.

Pioneer Academy offers practical video courses covering various branches of PR, developed with PR experts with strong track records at startups. Its first three courses cover PR, media training, and crisis communications. plans to launch new courses biweekly in the next three months, covering startup-specific topics, including how to launch products, acquire funding, and leverage AI in PR. 

Over the last year, we have received growing interest from startups and small businesses looking to build their brand. Challenging times force startups to look for cost-effective ways to build awareness around their business. Pioneer Academy enables them to successfully reach their audience, whilst at the same time invest in their employees' development. Sjors Mahler, commercial director @

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About and Pioneer Academy is a tech startup providing newsrooms and PR software to PR teams. What started as a tool built in the physical newsroom of technology magazine The Next Web, now caters to fast-growing, multinational brands including WeTransfer, Shimano, Fever, Dolby, Ace & Tate, and Bunq. The addition of Pioneer Academy expands its customer potential to startups and small businesses, aiding in its mission to help brands of all sizes grow with PR. The Amsterdam-based company works remotely, with employees based in 7 countries throughout Europe and South America, and offers its services free of charge to dozens of NGOs.

About builds (corporate) websites and software for the world's fastest-growing companies, including Just Eat Takeaway, WeTransfer, Remote, Dolby, and Polaroid. takes the spin out of public relations by equipping organizations with the right software, knowledge and partners to communicate transparently and build relationships based on trust, as consumers increasingly expect companies to operate ethically.

With's websites, journalists, customers, investors and other stakeholders get an in-depth view of an organization's mission, values, actions and developments. The platform helps organizations publish news, manage their international PR strategy, manage their contacts, do outreach and stream events online. In addition to technical support, customers get invaluable content support through one-on-one consultations and master classes from PR experts. has donated their services to dozens of NGOs, including the Dutch National Food Bank Organization, the Dutch Council for Refugees, and ReNature.

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