On May 9th pr.co organized a boat ride in Amsterdam for PR and communications professionals. Around 85 PR and communications professionals celebrated the launch of pr.co's new online magazine Unfold. Companies that were onboard included Patagonia, TOMs, Disney, Edelman PR and the Rembrandt museum.
Event attendees enjoyed the sun as Stefan Fountain introduced the magazine, which was created for people in PR to share knowledge and inspiration with each other to reach their collective potential, and make a positive impact on the world.
As Carmen Guillen, Editor in Chief of Unfold magazine explains:
The world is losing trust in organisations and corporations. The demand for transparency is mounting. Because of this, companies need to fundamentally change to win back the trust they once had. Our mission is to help organisations adapt to survive in a changing industry, by harnessing the expertise of professional communicators. By giving practical advice and opinions on how to stay effective, we can rebuild trust and future-proof the communications industry, together. Brands need to open up and show their true colours. They need to unfold.Carmen Guillen, Editor in Chief of Unfold Magazine
Companies on board signed up to contribute to future issues and enjoyed discussions about the topics covered in issue one. The topic that provoked the most conversation was how technology is changing the face of PR.