Launch parties should be fun AND a little destructiveLast week we had both. We do not need a reason to throw a party, but this time we had many. With the launch of 4 new products, kicking off a beta-product and releasing our e-book, we were happy to celebrate with our customers, friends and the industry.
What’s your company’s purpose?We joined a PR Strategy workshop and noticed something weird about the majority of the participants: many people didn’t know their company’s purpose. Counterintuitive, one might say. Here are our thoughts about why this could happen, and what you can do about it asking a simple question.
A PR Strategy Canvas for Writers, PR and Communication ProfessionalsWe ran a PR Strategy Workshop to an audience of 100 professionals. The aim is to align communication efforts with your company's core purpose in a living digital document: the PR Strategy Canvas. It's a great jump-off point for your content calendar and overall communication strategy.
Fight the terror of empty PRImagine the perfect pirate. They are different and rebellious, they do edgy stuff, and they are always fighting the status quo, right? We think PR needs that same spirit - we must go back to fighting for a cause. That's why we are launching a Pirate Manifesto for PR. It's a call to arms for all communications professionals and journalists to join us and declare a war. A war on the empty message.
Join pr.co in the fight against empty PRWe believe PR needs a shift away from empty messaging and should go back to communicating from a mission, a purpose, from the value that companies provide and why they exist in the first place. That's why we are calling all communications professionals to join us and declare a war on the empty message.
Why we brought a time machine to a pirate partyLast week we brought a time machine to a tech conference. We didn't expect too much from it or take ourselves all that seriously. However the response we received from people that did a session in our time machine was overwhelming. This post outlines why we think it worked so well. One of the things many online companies struggle with is how to have impact in the real world. Events can be great but it can also be hard to stand out from the rest of the exhibitors - especially bigger events th...
How to run a PR campaign in 10 stepsCROWDY HOUSE is the premiere (launch) platform and marketplace for the world’s best designers and makers. As a marketplace, we don't only help designers launch and sell their products, but we also provide them services that help them get publicity and recognition. We do this by promoting their premieres on social media, in our newsletter and by selecting the most newsworthy products for press releases. So how do we get the press release done exactly?
Rock your PR from the startpr.co is an online web-application that gives communication teams a effective way to create PR campaigns, send them to journalists, and measure their effectiveness. As simple as it may sound, because if you don't actively and persistently define who you are and what you stand for, others will do it for you. So you'd better work on this before it's too late ;)
Introducing organisations, improved user management and simplified billingFor the last months, the pr.co team has been working hard to restructure the toolkit. Because we're moving towards a more collaborative system a big architectural update was needed. By adding the organisation layer to pr.co it immediately becomes easier to manage newsrooms, presslists, users, but also your billing.
And so we built a time machineAny business would like to be able to travel into the future and see what decisions will be the most successful. The same goes for communications and PR strategies where it's important to be able to see where you should focus your energies. Awareness of time will keep you focussed on how to spend it. That's exactly what we try to help companies achieve. To help companies get a taste of their future, pr.co built a time machine for #TNWEurope.
The PRanelCome at TNW Conference Europe on Friday, April 24, and join this PR panel about the secrets of good and bad PR from 3 heavyweight experts. Stefan Fountain will moderate a panel where Tucker Max, Cristina Riesen and Brian Wong provide good and bad examples of marketing and communication from their experience.
Writing tips from our favorite writersDoes your job involve writing? If so, how do you improve your writing? Good writing tips can come from actual writers. Think about it: writers understand words. They spent most of their lives reading and writing. They're always looking for the best word to use. They know where to cut, and where to expand. So, when a writer writes about writing, it’s worth taking note.
pr.co is a collaborative tool for PR professionals and communications teams to get meaningful exposure for your company. We streamline your planning, writing and media outreach workflows so you can focus on what you do best: crafting your story.