Your purpose will find you, eventually

An interview with Jason Fried, product updates and how to prepare for Mars

October 6, 2016.

Recently we had the opportunity to interview Jason Fried, founder and CEO of Basecamp, a widely successful online tool for productivity. Basecamp stands out in the peculiar way they managed to stay true to their beliefs from their humble beginning in 1999, to seventeen years later as a full-blown company.

Read the full interview and find the hidden gems:

Favicon for Jason Fried: On Basecamp and the importance of Purpose

In other news

Cheers for the new guy! Singer and harmonica player for the blues group 'The Creepers', Gilberto Arredondo joined the team as Chief Commercial Officer! Welcome to sunny Amsterdam, Gilberto.

Stuck. Last Friday, half of our team got stuck in an elevator for more than one hour. The longest elevator pitch ever. Good thing they seem to be looking on the bright side!

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What we've improved for you

Match is about to be released. What if we were able to recommend you the journalists who are most relevant to the news you're about to launch? More about this coming soon.

New approval flow. Your content writer logs in from London and creates a new article. Then he clicks a button to ask for approval from the Head of Communications. She logs in from San Francisco, edits a paragraph and approves the content. He then schedules it to be published 10 days later, sends 7 emails to share the content with selected contacts. The whole collaboration and approval flows can now be managed from the dashboard.

What else we've been reading

It looks like we're going to Mars. Mars isn’t a good place. If Mars were a place on Earth, nobody would want to go there. But compared to all of those other options, it’s a dream. Let's see why this is the next step to make human life multi-planetary.

I used to be a human being. Andrew Sullivan was a very early adopter of what we might now call living-in-the-web. He began to realise, as his health and happiness deteriorated, that this was not a both-and kind of situation. It was either-or.

The way you speak will predict your future mental state. Listen to this scientist detailing a word-mapping algorithm that could predict the development of schizophrenia.  Our words hint at our inner lives.

Here’s to a productive month ahead! Feel free to send any feedback to

See you next month!

About builds (corporate) websites and software for the world's fastest-growing companies, including Just Eat Takeaway, WeTransfer, Remote, Dolby, and Polaroid. takes the spin out of public relations by equipping organizations with the right software, knowledge and partners to communicate transparently and build relationships based on trust, as consumers increasingly expect companies to operate ethically.

With's websites, journalists, customers, investors and other stakeholders get an in-depth view of an organization's mission, values, actions and developments. The platform helps organizations publish news, manage their international PR strategy, manage their contacts, do outreach and stream events online. In addition to technical support, customers get invaluable content support through one-on-one consultations and master classes from PR experts. has donated their services to dozens of NGOs, including the Dutch National Food Bank Organization, the Dutch Council for Refugees, and ReNature.

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