A PR Strategy Canvas for Writers, PR and Communication Professionals

Monthly Newsletter and TNW Happenings

June 8, 2016

June is upon us but we haven't quite gotten over the The Next Web's hangover. It was two days of stellar vibes, awesome speakers, and a world-class conference for the tech industry. But the best part was catching our own patch of spotlight.

On May 26th, pr.co gave a PR Strategy Workshop to an audience of 100 professionals. The idea was to help everyone align communication efforts with their company's core purpose in a living digital documentthe PR Strategy Canvas. It's a great jump-off point for your content calendar and overall communication strategy.

If you could use some of that in your life but couldn't be there in person, don't miss out on it here! It's still a work in progress and your feedback would mean a lot to us.

PR Strategy Workshop at TNWEurope 2016
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PR Strategy Workshop at TNWEurope 2016

(That's just Stefan and his hard-working audience)

In other news

Our transient trio of growth hackers have ended their watch. Our best wishes and gratitude go out to RomyBart and Nacho

What we've improved for you

Loads of improvements and bug fixing in the back-end, but not much a user could notice. This is one of those cases when no news is good news.


Also, we're working hard to get our PR Foundation book ready to go, and the author list will cause a sensation... Read the latest chapter and stay tuned!

What else we've been reading

Why do we work so hard? Because we don't actually hate work. Ryan Avent shares his thoughts on the workaholic lifestyle, and why we sidestep getting out of it. 

The Hub and Spoke Content Strategy is a simple keyword-centric plan to keep page visits at a constant. Ever thought of making five related posts to lead back to your main one?

Using Typeform, the city of Victoriaville created an entire feedback ecosystem to make life easier for its citizens: from building permits and park maintenance, to snow removal and city tours.

Here’s to a productive month ahead! Feel free to send any feedback or compliments to hello@pr.co.

See you next month!

About PR.co

PR.co builds (corporate) websites and software for the world's fastest-growing companies, including Just Eat Takeaway, WeTransfer, Remote, Dolby, and Polaroid. PR.co takes the spin out of public relations by equipping organizations with the right software, knowledge and partners to communicate transparently and build relationships based on trust, as consumers increasingly expect companies to operate ethically.

With PR.co's websites, journalists, customers, investors and other stakeholders get an in-depth view of an organization's mission, values, actions and developments. The PR.co platform helps organizations publish news, manage their international PR strategy, manage their contacts, do outreach and stream events online. In addition to technical support, PR.co customers get invaluable content support through one-on-one consultations and master classes from PR experts.

PR.co has donated their services to dozens of NGOs, including the Dutch National Food Bank Organization, the Dutch Council for Refugees, and ReNature.

Best rated 'Online Newsroom Software’ on G2Crowd

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