Set up ‘high-value’ drip campaigns in Intercom, first of all for the trials but also for all users after that.
First campaign will be a ‘pr.co 101’ campaign where we learn and introduce people to pr.co as a product but also to how we look at PR and what we recommend in terms of ways to approach PR. These should be really valuable for people learning how to professionalise their PR.
Then we can do various campaigns about pr.co and PR and maybe even mix them up. One of those campaigns could be “pr.co #protip” with cool features or “pr.co research lab” about what we’ve learned from our data or “The state of pr” which would be more about opinion pieces on where the industry is going.
For each campaign we could have a separate pressroom we fill with the content of these campaign emails.
If we send these emails every other week we could easily have a consistent communication flow for our users for at least half a year or a full year. Also this way we can re-use the content we write instead of sending them to our current set of users once.
a/b testing with pr.layout vs. regular email
- add pictures
- repeat subject in h2 title at the beginning
- repeat cta: button + link
- newsroom
- release
- build list
- distance
- results
open questions:
who are the slipaways and what to tell them?
who else could be a testimonial?
Welcome! I am Lorenzo and I'm here to help you get started. You can use pr.co to create your newsroom, publish your news, and pitch your contacts with personalised emails.
Button Set up your newsroom https://pr.co/manage/organisations/*/pressrooms
Link Read more about setting up your newsroom http://pr.co/support/getting-started
Link Not sure where to start with your PR? Read our PR manifesto http://deliberate.pr.co/105928-pr-driven-by-purpose-a-manifesto
I hope you like using pr.co as much as we do building it. If you have any questions, feel free to reply to this email. Thank you!
Just the people who are relevant to your business. Journalists and bloggers whose audience you want to get in touch. Influencers in your market. People who can help you, and whom you can help. No one can build your list better than you.
Tease them with your subject line. Show why it's relevant to them in the first paragraph. Leave them with a clear call-to-action.
Once your emails are sent, it's time to see what worked well and what didn't. You can check everything about your release and your emails. How many views your release got. How many people opened your email. Who replied, and so on.
When startups are about to launch a new product or service, they need to figure out how to get maximum exposure and coverage. We’re going to dive into the process of effectively writing and sending out your news release.
The following approach has worked pretty well for him and has resulted in media coverage from TechCrunch, Forbes, Fast Company and many others.
Button Read the use case http://blog.pr.co/post/85527264862/how-to-effectively-launch-your-new-product-or
Not sure where to start to run communications and PR for your company? Let these PR and Social Media experts guide you step by step!
Are you ready for PR? How do you establish your authority in a specific niche? How do you pitch people you don't know?
We analysed the press releases published over the last few years and found some statistics that will be helpful — all gathered in infographic form.
When do releases get the most views? Are distribution lists affecting email open rates? How important is customization?
Button Check the infographic http://www.prdaily.com/Main/Articles/Study_The_times_press_releases_get_the_most_views_17951.aspx
Read more about the infographic http://www.prdaily.com/Main/Articles/Study_The_times_press_releases_get_the_most_views_17951.aspx
How can you leverage your own strengths to create a new PR campaign? Let's see a use case. The designer marketplace CrowdyHouse shows how they run their PR, from setting their goals to measuring results.
It has become increasingly difficult to stand out in the daily hubbub of articles, messages and virals. A new breed of communication is needed, one that has enough substance to make your message last and stand out over time. And PR needs to change with it.
We call the new way 'Deliberate PR'.
Sign in to your newsroom
Read more about the 'Deliberate PR' manifesto
Do you agree? Let us know!
About PR.co
PR.co builds (corporate) websites and software for the world's fastest-growing companies, including Just Eat Takeaway, WeTransfer, Remote, Dolby, and Polaroid. PR.co takes the spin out of public relations by equipping organizations with the right software, knowledge and partners to communicate transparently and build relationships based on trust, as consumers increasingly expect companies to operate ethically.
With PR.co's websites, journalists, customers, investors and other stakeholders get an in-depth view of an organization's mission, values, actions and developments. The PR.co platform helps organizations publish news, manage their international PR strategy, manage their contacts, do outreach and stream events online. In addition to technical support, PR.co customers get invaluable content support through one-on-one consultations and master classes from PR experts.
PR.co has donated their services to dozens of NGOs, including the Dutch National Food Bank Organization, the Dutch Council for Refugees, and ReNature.
Best rated 'Online Newsroom Software’ on G2Crowd