Rock your PR from the start
Key takeaways from the PR workshop at Rockstart HQ on May 11, 2015
pr.co is an online web-application that gives communication teams a effective way to create PR campaigns, send them to journalists, and measure their effectiveness.
As simple as it may sound, because if you don't actively and persistently define who you are and what you stand for, others will do it for you.
So you'd better work on this before it's too late ;)
Customer acquisition is often considered the main reason, but other outcomes may be more important for an early stage company.
- Plan your goals and activities in advance: the more you plan, the more time time you will save in the execution. A principle from woodworking is: Measure twice, cut once. Prepare your campaigns correctly and the execution will be much easier.
- Do your homework: read the publications in your niche and try to help the writers you would like to write about you
- Craft your story: learn how to tell your story, present your facts upfront, don't even think about lying
- Deliver correctly: learn the best practices in reaching out to different audiences.
No, those don't exist.
Just kidding... The best source to read is this one:
Online PR for Startups
And a good list of sources can be found here:
How to get press for your early-stage company
First off, they should make clear to themselves their purpose and business goals for such activities. Then, they could proceed considering the available resources, identifying the audience(s) they want to be in touch with and the channels they can use to execute the plan.
The whole plan can be developed in this spreadsheet: bitly.com/deliberate-pr
About PR.co
PR.co builds (corporate) websites and software for the world's fastest-growing companies, including Just Eat Takeaway, WeTransfer, Remote, Dolby, and Polaroid. PR.co takes the spin out of public relations by equipping organizations with the right software, knowledge and partners to communicate transparently and build relationships based on trust, as consumers increasingly expect companies to operate ethically.
With PR.co's websites, journalists, customers, investors and other stakeholders get an in-depth view of an organization's mission, values, actions and developments. The PR.co platform helps organizations publish news, manage their international PR strategy, manage their contacts, do outreach and stream events online. In addition to technical support, PR.co customers get invaluable content support through one-on-one consultations and master classes from PR experts.
PR.co has donated their services to dozens of NGOs, including the Dutch National Food Bank Organization, the Dutch Council for Refugees, and ReNature.
Best rated 'Online Newsroom Software’ on G2Crowd