This year OnBrand '18 Conference, Europe’s leading branding conference, was hosted at the repurposed sugar factory, SugarCity. Speaking at the event was Stefan Fountain, CEO of pr.co, with his talk ‘Sh*t just got real: a practical tour into the age of authenticity’.
Speaking to a full house, Stefan began with the topic of Marketeers as agents of change. Marketeers, he explained are "the agents that will shape authentic culture. You are the members of the company that are closest to the customer, who are the most important part of any organisation. Moreover you have both the skills, and the influence to make it happen".
Also covered was the Purpose Economy, how to win (and win back) trust, and how brands like Shell will die unless they contribute to culture. The talk was wrapped up by outlining three ways that brand communication has fundamentally changed for the better.
UPDATE: The main takeaways from this talk can be found here and the slides from the presentation can be found here.
Elsewhere, National Geographic's Emanuele Madeddu also took to the stage, explaining that National Geographic's logo is not a border but a window into the world, and every brand should find its own window into the story they want people to see. Meanwhile Drift's Dave Gerhardt gave insights on how creating "narration moments" that positively impact your story is critical to brand building.
The velvet sofas and lofty ceilings of SugarCity housed some valuable insights, and the recurring themes of authenticity, brand purpose, and emotive storytelling should significantly shape brand communications in the coming year.
Stefan can be contacted for speaking opportunities here.
About pr.co
pr.co equips communication teams around the globe with the right tools to get their story told. Build newsrooms, write and edit news, publish press kits, manage contacts, pitch the media, and get automatically generated reports - in one tool. No matter whether you're a one-person show, or a globally active corporate; we've got your back.
Press contact details
Related Topics
Related News Releases
pr.co partners up with PR Lab, EVBox and Everon for its next community event
After three successful breakfast sessions for Amsterdam’s experienced heads of communications, spokespeople and PR officers, PR Lab and pr.co are back with another quarterly community bre...
PRLab partners up with pr.co for its meetup on storytelling
Join us at Boom Chicago in Amsterdam on November 26th, for an evening of how storytelling is key in public relations.
pr.co’s CEO, Stefan Fountain, speaks on the origins of PR at OnBrand '19
Stefan Fountain, CEO pr.co, took to the stage at OnBrand '19 conference and in his talk revisited the original definition of PR to show how crucial it is in the modern-day. And he did it ...
PRLab meetup: Scaling your PR Strategy Across Borders
Join us on September 25th, for an evening show casing how to scale your communications strategy when your company is expanding to internationally.
pr.co brings together Amsterdam’s PR community on its third boat ride
The third expedition of the PR and Communications professionals boat ride in Amsterdam.