What’s your company’s purpose?

Pr.co Monthly Newsletter, and a mud run

July 5, 2016

Last month, we gave a PR Strategy Workshop to an audience of 100 professionals. We've talked about it already. Our growth marketer Sjors noticed something weird about the majority of the participants:

Many people didn’t know their company’s purpose.

Counterintuitive, one might say.

Here are our thoughts about why this could happen, and what you can do about it asking a simple question:

Favicon for academy.pr.co Why does your company even exist? academy.pr.co

In other news

We took a Sunday off to challenge ourselves with a mud run! That's us after 4 hours of running, climbing, diving, and crawling...

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We made it! But the day after, muscles took their toll :)

What we've improved for you

Little improvements make for great results. Most of the pages now load much faster, which helps with SEO in the long run.

Ever noticed some issues with copy&paste in the editor? Now these issues are gone, on Windows too. Also, the editor handles connecting blocks better and the link block now handles redirects.

What else we've been reading

What Google learned from its quest to build the perfect team - In the last decade, the tech giant has spent millions of dollars measuring nearly every aspect of its employees’ lives. Scary. On the other hand, we can now read what they found out.

Introducing the AMEC Integrated Evaluation Framework - An interactive framework that makes it easy for you to plan, execute, measure, improve, and report a fully integrated communications program. Go play with it.

Don't design your emails - in his attempt to sidestep this time-consuming process, Greg Kogan learned that plain emails not only save time but work better for him.

Here’s to a productive month ahead! Feel free to send any feedback to hello@pr.co.

See you next month!

About pr.co

pr.co builds (corporate) websites and software for the world's fastest-growing companies, including Just Eat Takeaway, WeTransfer, Remote, Dolby, and Polaroid. pr.co takes the spin out of public relations by equipping organizations with the right software, knowledge and partners to communicate transparently and build relationships based on trust, as consumers increasingly expect companies to operate ethically.

With pr.co's websites, journalists, customers, investors and other stakeholders get an in-depth view of an organization's mission, values, actions and developments. The pr.co platform helps organizations publish news, manage their international PR strategy, manage their contacts, do outreach and stream events online. In addition to technical support, pr.co customers get invaluable content support through one-on-one consultations and master classes from PR experts.

pr.co has donated their services to dozens of NGOs, including the Dutch National Food Bank Organization, the Dutch Council for Refugees, and ReNature.

Best rated 'Online Newsroom Software’ on G2Crowd

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