Rock your PR from the start

Key takeaways from the PR workshop at Rockstart HQ on May 11, 2015

Who are you and what do you do?

 (in 1 sentence) is an online web-application that gives communication teams a effective way to create PR campaigns, send them to journalists, and measure their effectiveness. 

Why startups should focus on Public Relations?

(2-3 sentences)

As simple as it may sound, because if you don't actively and persistently define who you are and what you stand for, others will do it for you. 

So you'd better work on this before it's too late ;)

Customer acquisition is often considered the main reason, but other outcomes may be more important for an early stage company.

Key takeaways from your talk on Public Relations

  • Plan your goals and activities in advance: the more you plan, the more time time you will save in the execution. A principle from woodworking is: Measure twice, cut once. Prepare your campaigns correctly and the execution will be much easier.
  • Do your homework: read the publications in your niche and try to help the writers you would like to write about you
  • Craft your story: learn how to tell your story, present your facts upfront, don't even think about lying
  • Deliver correctly: learn the best practices in reaching out to different audiences.

Is there a good article one can read about creating a PR plan for startups?

(1-2 source)

No, those don't exist.

Just kidding... The best source to read is this one:
Online PR for Startups

And a good list of sources can be found here:
How to get press for your early-stage company

How should startups engage in creating and executing a PR plan and what to keep in mind?

(2-3 sentences)

First off, they should make clear to themselves their purpose and business goals for such activities. Then, they could proceed considering the available resources, identifying the audience(s) they want to be in touch with and the channels they can use to execute the plan.

The whole plan can be developed in this spreadsheet:

About is an online PR toolkit aimed at companies and PR agencies. The Amsterdam-based company launched in January 2015. has now over 300 clients worldwide and is changing the way news is written, read and distributed.